Identity · 07

Square B, 11 lines

A B that holds an F. Two lines at the upper left for boron-11. One radius. No waist. The plant cut.

Wordmark

Borealis

Fusion

Outfit, light, caps. Tracking open. Never bold the name. The mark carries the weight; the type stays quiet.

Grounds

Void · ice

Paper · ink

Steel · ice

Void · ion

Lockups

BorealisFusion

Borealis

Fusion

Travel

The 11 is part of the silhouette. At 16px it is a texture. The B and the F still hold.

128

Palette

Void

#070809

Primary field

Ice

#ececea

Primary ink

Paper

#e6e1d4

Print field

Ink

#161814

Print ink

Steel

#2a3034

Hardware

Ion

#8fd9b8

Ceremony only

Ship void and ice. Paper for print. Steel for hardware. Ion is not the brand — it is a single ceremonial green for plasma stills.

Construction

Borealis and boron. The outer cut. Flush right. One radius. No waist.

Fusion, carved from the B. Two arms — the mirror coils in cross-section. Stem to the chamber.

Boron-11, written as a chemist writes ¹¹B: mass number at the upper left. Two lines; the expander; three α out the top.

Clear space

Keep one stem-width of empty field on every side. Do not crop into the 11.

Do not

Do not outline the mark.
Do not fill the F with a second colour.
Do not round or close the 11.
Do not add a waist to this cut.
Do not set the wordmark in a serif.

In use

07 on the chest, the bottle, the notebook. Nordic on the hoodie back and the cap.

Swag

Black hoodie, chest — Hoodie · chest07, left breast. The everyday mark.

Black hoodie, back — Hoodie · back14 across the back. Merch is the lockup.

Hoodie · back14 across the back. Merch is the lockup.

Black trucker cap, front — Cap · front14 on the panel. Berkana, stave, Fehu.

Cap · front14 on the panel. Berkana, stave, Fehu.

Black trucker cap, back — Cap · back07 + Borealis Fusion, above the snap.

Black water bottle — Bottle07. The mark is the only print.

Black notebook — Notebook07 lockup, stacked, centered on the cover.

Private office — Office07 lockup on the glass.

Card

BorealisFusion

Dr Ian Ochs

Co-founder and Chief Technology Officer

ian@borealisfusion.com

+1 (610) 247-2285

Positive · horizontal lockupInk on paper.

Borealis

Fusion

Dr Ian Ochs

Co-founder and Chief Technology Officer

ian@borealisfusion.com

+1 (610) 247-2285

Negative · stacked lockupIce on void.

Borealis Fusion Inc. · p–¹¹B · Mark 07 · Square helium